Cassandra Liu in

Cassandra Liu

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Independent advisor and Consultant at Self-employed
📍 London, England, United Kingdom

Cassandra Liu is a Chartered Accountant and management consultant with experience at firms like Deloitte, specializing in digital transformation and global workforce strategy. She is also a successful entrepreneur, having co-founded the award-recognized UK beverage brand, Cha Dong, and now advises emerging businesses on strategy and scaling thoughtfully.

Outside of consulting, Cassandra is a freelance food and restaurant photographer and the creator of the food and travel blog, Table to Paper. This passion project allows her to document unique culinary experiences and help new food businesses with accessible, professional photography, blending her creative interests with her entrepreneurial spirit.

Interesting fact: She co-founded her Hong Kong-style milk tea company with her husband because they struggled to find an authentic-tasting version in the UK.

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Experience
11 Years
Current Role
Independent advisor and Consultant
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cassandra cares about

Startup Growth
Co-founded a beverage brand that achieved six-figure turnover in 6 months and now advises emerging businesses on scaling.
Female Entrepreneurship
A featured speaker at Women's Enterprise Day events and received recognition at the Wandsworth Women's Enterprise Awards for her business.
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Career

Work history

1-2024
Independent advisor and Consultant
Self-employed
2-2021
Co-founder - Strategy & Growth
Cha Dong
2-2014
Founder - Writer & Photographer
Table to Paper
9-2017 - 1-2022
Global Workforce Consulting - Tech & Change Lead
Deloitte UK
8-2017 - 1-2022
Product Owner & Manager
Deloitte UK
In the press

Media appearances

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Education
Graduate Diploma of Chartered Accounting
Chartered Accountants Australia and New Zealand
Graduate Diploma in Tax
University of Melbourne
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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