Cassandra Liu

Enigma
DISC Type : cdi

Independent advisor and Consultant at Self-employed

London, England, United Kingdom

Overview

Cassandra Liu is a Chartered Accountant and management consultant with experience at firms like Deloitte, specializing in digital transformation and global workforce strategy. She is also a successful entrepreneur, having co-founded the award-recognized UK beverage brand, Cha Dong, and now advises emerging businesses on strategy and scaling thoughtfully.

Outside of consulting, Cassandra is a freelance food and restaurant photographer and the creator of the food and travel blog, Table to Paper. This passion project allows her to document unique culinary experiences and help new food businesses with accessible, professional photography, blending her creative interests with her entrepreneurial spirit.

Interesting fact: She co-founded her Hong Kong-style milk tea company with her husband because they struggled to find an authentic-tasting version in the UK.

Personality Overview

Fast Follower

Persuasive & Assertive

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Startup Growth
Co-founded a beverage brand that achieved six-figure turnover in 6 months and now advises emerging businesses on scaling.
Female Entrepreneurship
A featured speaker at Women's Enterprise Day events and received recognition at the Wandsworth Women's Enterprise Awards for her business.
Authentic Food Culture
Her beverage brand was born from a desire to create authentic Hong Kong-style milk tea, blending her own leaves to perfect the flavour.

Media Appearances

Cassandra has no verified media appearances

Work History

1-2024
Independent advisor and Consultant at Self-employed
2-2021
Co-founder - Strategy & Growth at Cha Dong
2-2014
Founder - Writer & Photographer at Table to Paper
9-2017 - 1-2022
Global Workforce Consulting - Tech & Change Lead at Deloitte UK
8-2017 - 1-2022
Product Owner & Manager at Deloitte UK

Education

Graduate Diploma of Chartered Accounting from Chartered Accountants Australia and New Zealand
Graduate Diploma in Tax from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Independent advisor and Consultant at Self-employed
URL has been copied!

Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cassandra

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Cassandra take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Cassandra

Personality Compatibility


Other Self-employed Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.