Tanveer Batra

Inspirer
DISC Type : id

Associate Director of Sales at Procol

Gurugram, Haryana, India

Overview

Tanveer Batra is the Associate Director of Sales at Procol, specializing in the SaaS and procurement technology industry. He focuses on executing GTM strategies, value-based selling, and market expansion. He holds both a Bachelor of Technology and an MBA in Marketing from SVKMs Narsee Monjee Institute of Management Studies (NMIMS).

Tanveer recently started a new position as Associate Director of Sales at Procol, marking a significant step in his career.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Procurement Digitization
Works for Procol, a company that helps enterprises digitize procurement, reduce costs, and improve compliance with its e-sourcing platform.
SaaS Sales Strategy
His role involves defining GTM strategies, pricing models, and increasing average revenue per account through value-based selling and cross-selling.
AI in Procurement
He is involved in events and discussions focusing on the future of procurement, with a special emphasis on AI-driven excellence.

Media Appearances

Tanveer has no verified media appearances

Work History

4-2025
Associate Director of Sales at Procol
5-2022 - 8-2025
Enterprise Sales Manager at Procol
11-2019 - 4-2022
Business Development Manager at BillMe
12-2018 - 11-2019
Business Associate at ANAROCK
6-2018 - 11-2018
Management Trainee at ANAROCK

Education

7-2016 - 3-2018
Master of Business Administration - MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2013 - 2016
Bachelor of Technology - BTech from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Associate Director of Sales at Procol
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Insights For Selling To Tanveer

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanveer is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tanveer

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Tanveer move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Tanveer take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Tanveer

Personality Compatibility


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