Cassie Wilson Clark in

Cassie Wilson Clark

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Fractional Content Strategist at Cassie Clark Marketing
📍 Abingdon, Virginia, United States

Cassie is a Fractional CMO and Content Strategist with over 10 years of experience, specializing in building AI-first content programs for early-stage startups. She leverages her background as a teacher to simplify complex topics, helping brands drive sales and establish authority. Cassie earned her BS from Emory & Henry University.

Outside of her professional life, Cassie has a unique set of interests that include managing hives of honey bees and people-watching at sporting events. Her history as a Spanish teacher, where she enjoyed creating silly stories to aid learning, hints at a creative and engaging personality.

Interesting fact: Cassies personal blog was cited in a ChatGPT answer, ranking ahead of major industry player Semrush on the topic of thought leadership.

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Experience
10 Years
Current Role
Fractional Content Strategist
Job Level
Junior
Location
Abingdon, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cassie cares about

AI Search & AEO
Hosts the "Found in AI" podcast, which is dedicated to Answer Engine Optimization (AEO) and strategies for ranking on platforms like ChatGPT, Perplexity, and Gemini.
Startup Content Systems
Focuses on building entire content infrastructures for Series A/B companies, moving beyond single blog posts to create scalable systems that support growth.
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Career

Work history

3-2017
Fractional Content Strategist
Cassie Clark Marketing
8-2025 - 12-2025
CMO and CGO
Scheme
11-2017 - 1-2024
Spanish Teacher
Washington County Public Schools
6-2017 - 11-2017
Waterworks Inspector
Virginia Department of Health
5-2014 - 4-2017
Data Entry Specialist
Virginia Department of Health
In the press

Media appearances

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Education
BS- Environmental Science
Emory & Henry University
Master of Arts - MA
Liberty University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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