Cassie Wilson Clark

Doer
DISC Type : ds

Fractional Content Strategist at Cassie Clark Marketing

Abingdon, Virginia, United States

Overview

Cassie is a Fractional CMO and Content Strategist with over 10 years of experience, specializing in building AI-first content programs for early-stage startups. She leverages her background as a teacher to simplify complex topics, helping brands drive sales and establish authority. Cassie earned her BS from Emory & Henry University.

Outside of her professional life, Cassie has a unique set of interests that include managing hives of honey bees and people-watching at sporting events. Her history as a Spanish teacher, where she enjoyed creating silly stories to aid learning, hints at a creative and engaging personality.

Interesting fact: Cassies personal blog was cited in a ChatGPT answer, ranking ahead of major industry player Semrush on the topic of thought leadership.

Personality Overview

Strategic Planner

Long-term Focused

Results Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI Search & AEO
Hosts the "Found in AI" podcast, which is dedicated to Answer Engine Optimization (AEO) and strategies for ranking on platforms like ChatGPT, Perplexity, and Gemini.
Startup Content Systems
Focuses on building entire content infrastructures for Series A/B companies, moving beyond single blog posts to create scalable systems that support growth.
Founder-led Storytelling
Her work at the AI startup ThoughtTree involves driving growth through founder-led storytelling, a key part of her strategy for building brand authority.

Media Appearances

Cassie has no verified media appearances

Work History

3-2017
Fractional Content Strategist at Cassie Clark Marketing
8-2025 - 12-2025
CMO and CGO at Scheme
11-2017 - 1-2024
Spanish Teacher at Washington County Public Schools
6-2017 - 11-2017
Waterworks Inspector at Virginia Department of Health
5-2014 - 4-2017
Data Entry Specialist at Virginia Department of Health

Education

BS- Environmental Science from Emory & Henry University
Master of Arts - MA from Liberty University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Abingdon, Virginia, United States Job Level : Junior Designation : Fractional Content Strategist at Cassie Clark Marketing
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cassie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cassie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cassie

Personality Compatibility


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