Catalina Borda Mier

Critic
DISC Type : C

Founder and Ceo at Dejame darte una mano

Bogota, D.C., Capital District, Colombia

Overview

Catalina Borda Mier is a Senior Sales & Marketing Consultant at Michael Page and a psychologist from the University of La Sabana. She specializes in talent attraction for the IT, Oil & Gas, and Media sectors. Colleagues describe her as a proactive and dedicated professional who delivers excellent results.

Personally, Catalina is a passionate entrepreneur, having founded "Dejame darte una mano, " a consultancy focused on personal branding, resume building, and therapy for self-esteem and anxiety. She actively writes and creates content around mental health, self-love, and personal growth, viewing them as keys to professional success.

She uniquely combines her corporate recruiting expertise with her psychology practice to help people find their key talents.

Personality Overview

Objective Thinker

Precise

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Mental Health Advocacy
As a psychologist, she frequently posts about mental health being the foundation for productivity and sustainability in companies, moving beyond superficial wellness perks.
Personal Branding
She founded a consultancy to advise professionals on their resume, LinkedIn presence, and overall personal brand to advance their careers.
Talent Attraction
Focuses on recruiting for the industrial, automation, automotive, and manufacturing sectors in her role at Michael Page, with a consultative approach.

Media Appearances

Catalina has no verified media appearances

Work History

1-2017
Founder and Ceo at Dejame darte una mano
5-2025 - 7-2025
Lider de Talento humano at PAYNET
3-2023 - 10-2024
Senior Consultant - Sales & Marketing Division at Michael Page
2-2021 - 3-2023
RPO Consultant at Michael Page
7-2021 - 5-2023
Co-Founder at Community Manager Consciente

Education

2009 - 2016
profesional from Universidad de La Sabana
2014 - 2014
Administracion de recursos humanos from Sena

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bogota, D.C., Capital District, Colombia Job Level : Leadership Designation : Founder and Ceo at Dejame darte una mano
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Catalina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Catalina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Catalina

Personality Compatibility


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