Catalina Cornea

Researcher
DISC Type : Cs

Total Rewards and OrgDesign Lead at BCR

Romania

Overview

Catalina Cornea is the Total Rewards and Organizational Design Lead at BCR, specializing in compensation strategy, performance management, and benefits design. Drawing on her education in Human Resources Management, she is described by colleagues as a hardworking and knowledgeable professional who is always ready to share her expertise.

Her "WorkLifeFit" program recently won an award at the HR Club Gala 2026 for its significant contribution to embedding a culture of workplace wellbeing.

Personality Overview

Cost Conscious

Perfectionist

Detail Oriented

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Workplace Wellbeing
Leads the "WorkLifeFit" initiative, which was recently recognized with an award for embedding a culture of wellbeing at her organization.
Flexible Work Models
Actively promotes her company's teleworking benefit, which allows employees the flexibility to work from other EU countries for short periods.
Total Rewards Strategy
Her core expertise involves developing comprehensive rewards strategies, including pay benchmarking, incentive schemes, and benefit administration to attract and retain talent.

Media Appearances

Catalina has no verified media appearances

Work History

4-2023
Total Rewards and OrgDesign Lead at BCR
11-2015 - 4-2023
Senior Compensation & Benefits Specialist at BCR
2-2013 - 11-2015
HR Specialist at Medicover
12-2010 - 2-2013
HR Administrator at Ericsson

Education

2013 - 2015
Human Resources Management/Personnel Administration from National School of Political Science and Public Administration, Faculty of Communication and PR
2008 - 2011
Marketing from Bucharest University of Economic Studies, Faculty of Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Romania Job Level : Mid-senior Designation : Total Rewards and OrgDesign Lead at BCR
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Catalina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Catalina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Catalina

Personality Compatibility


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