Catalina Espinosa melendez
Directora Ejecutiva Innovacion Tecnológica at Banorte
📍 Mexico
Catalina Espinosa Melendez serves as the Executive Director of Technological Innovation at Banorte, where she leads the banks digital strategy. Her focus is on leveraging technology for hyper-personalization and improving customer experiences. She is an alumna of IPADE Business School.
Catalina was a key figure in developing Banortes "Banco en Casa" (Bank at Home) initiative, showcasing her leadership in rapid, needs-based innovation.
Read the full overview →Current Role
Directora Ejecutiva Innovacion Tecnológica
Location
Mexico
Personality Overview
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Priorities
Topics Catalina cares about
Digital Transformation
She leads Banorte's digital strategy, focusing on initiatives to modernize banking services and enhance customer interaction through technology.
Customer Experience
Frequently emphasizes the importance of hyper-personalization and using technology to create more human and efficient banking experiences for clients.
Career
Work history
Directora Ejecutiva Innovacion Tecnológica
Banorte
In the press
Media appearances
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Education
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IPADE Business School
Social presence
Other Banorte Employees
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