Catalina Lee

Critic
DISC Type : C

Marketing Lead - VP of Marketing at Tiny Health

Toronto, Ontario, Canada

Overview

Catalina has no verified overview

Personality Overview

Negotiator

Information Seeker

Critic

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Catalina has no verified topics they care about

Media Appearances

Catalina has no verified media appearances

Work History

11-2022
Marketing Lead - VP of Marketing at Tiny Health
3-2021 - 11-2022
VP of Marketing at Drop
8-2020 - 3-2021
Sr. Director of Marketing at Drop
9-2017 - 8-2020
Director of Marketing at Drop
10-2016 - 9-2017
Product Marketing Manager at Wattpad

Education

BCOM (Honours) from Queen's University
Certificate in E-Marketing from Canadian Marketing Association

More Information

Social Presence :

Prographics :

Exp : 15 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Marketing Lead - VP of Marketing at Tiny Health
URL has been copied!

Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Catalina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Catalina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Catalina

Personality Compatibility


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