Catarina Papa

Activist
DISC Type : Cd

Co-Founder at Layer Two

São Paulo, São Paulo, Brazil

Overview

Catarina Papa is a co-founder and advisor specializing in bridging traditional markets with emerging technologies. Her expertise spans corporate foresight, AI, Web3, and Decentralized Finance, where she educates leaders and designs immersive learning experiences. She studied Transdisciplinary Innovation at The Hebrew University of Jerusalem.

Beyond her tech and finance focus, Catarina has a diverse background in music, art, and communication. She is a co-founder and former president of Instituto Matec, a non-governmental organization focused on community health and education, demonstrating a strong commitment to social impact.

Unique fact: She holds a degree in classical piano, blending a deep appreciation for the arts with her expertise in investment banking and blockchain technology.

Personality Overview

Meticulous

Logical And Quick

Perfectionist

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Corporate Foresight
Specializes in using speculative design and sci-fi prototyping to help organizations navigate complex scenarios and innovate for the future through her company, RITO.
Decentralized Finance
As a partner at Unblock Capital and co-founder of Layer Two, she focuses on educating companies and building businesses around blockchain, DeFi, and Real World Assets (RWA).
Emerging Tech Adoption
Helps companies integrate emerging technologies like AI and Web3, focusing on creating new economic models and value propositions for all stakeholders in a business ecosystem.

Media Appearances

Catarina has no verified media appearances

Work History

1-2023
Co-Founder at Layer Two
7-2021 - 12-2022
Partner at Unblock Capital
3-2017
Co Founder at RITO
12-2013 - 2-2016
Communication & Connectivity at Matec Engenharia
2009 - 2-2016
Presidente of Instituto Matec, a non-governmental organization at Matec Engenharia

Education

Transdisciplinary Innovation Program - Hebrew University from The Hebrew University of Jerusalem
2011 - 2012
Graduate Degree in Applied Consumer Science from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Co-Founder at Layer Two
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Insights For Selling To Catarina

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catarina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Catarina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Catarina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Catarina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Catarina

Personality Compatibility


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