Catherine Epps CMInstD

Enthusiast
DISC Type : i

Board Chair at Stroke Aotearoa New Zealand

Wellington, Wellington, New Zealand

Overview

Catherine is a dedicated health executive and Board Chair for Stroke Aotearoa New Zealand, with a background as a Speech-language Therapist. She leverages her experience as Director of Medical Devices at PHARMAC and from senior roles at WorkSafe and Capital and Coast DHB to improve health outcomes for New Zealanders.

Originally from the UK, Catherine moved to New Zealand in 2006. She is an avid outdoors enthusiast who enjoys tramping and sailing. She also values spending quality time with her whānau (family), embracing the lifestyle New Zealand has to offer.

Her career was profoundly shaped by her early clinical work with individuals who had experienced a stroke, sparking a long-term commitment to patient advocacy.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Stroke Patient Advocacy
Her progression from Board Member to Chair at Stroke Aotearoa New Zealand showcases her deep, long-standing commitment to supporting those affected by stroke.
Improving NZ Healthcare
In her roles at PHARMAC and as a board chair, she focuses on systemic improvements and strategic partnerships to enhance health services across New Zealand.
Medical Devices
As Director at PHARMAC, she leads the national program for medical devices, focusing on ensuring clinicians have the right tools for patient care.

Media Appearances

Catherine has no verified media appearances

Work History

11-2024
Board Chair at Stroke Aotearoa New Zealand
11-2022 - 11-2024
Deputy Chair at Stroke Aotearoa New Zealand
5-2021 - 11-2022
Board Member at Stroke Aotearoa New Zealand
8-2023
Director Medical Devices at PHARMAC
1-2022 - 2-2025
Board Member at Mary Potter Hospice

Education

2019 - 2020
Post Graduate Certificate Health from Victoria University of Wellington
2002 - 2005
Master of Science (MSc) from City University London

More Information

Social Presence :

Prographics :

Exp : 13 Location : Wellington, Wellington, New Zealand Job Level : Mid-senior Designation : Board Chair at Stroke Aotearoa New Zealand
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Catherine

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Catherine take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Catherine

Personality Compatibility


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