Catherine H.

Critic
DISC Type : C

Senior Director, Product Marketing at Proofpoint

Menlo Park, California, United States

Overview

Catherine has no verified overview

Personality Overview

Information Seeker

Negotiator

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

7-2021
Senior Director, Product Marketing at Proofpoint
8-2017 - 7-2021
Director, Product Marketing at Proofpoint
11-2015 - 8-2017
Group Product Marketing Manager at Proofpoint
4-2010 - 11-2015
Sr. Global Product Marketing Manager at McAfee
2-2008 - 4-2010
Sr. Product Manager at Hewlett-Packard

Education

BSE from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 25 Location : Menlo Park, California, United States Job Level : Senior Designation : Senior Director, Product Marketing at Proofpoint
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Catherine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Catherine take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Catherine

Personality Compatibility


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