Catherine L Knabb

Judge
DISC Type : Dc

CEO, Owner, Mastermind Group Leader at NIA Memphis/Virtual, a division of Knabb Consulting, Network in Action Memphis/Virtual

Memphis Metropolitan Area, United States

Overview

Catherine Knabb is a Certified Franchise Consultant and the CEO of Knabb Consulting and Network in Action Memphis. With over 30 years of corporate experience, she now equips entrepreneurs to create, grow, and scale businesses through franchising and strategic networking. People describe her as an excellent strategist, passionate, and dedicated.

Catherines personal philosophy is guided by the principles of Faith, Family, Freedom, and Free Enterprise. She is a proud "Dog Mom" and an avid fan of the New York Mets, interests she highlights in her professional life.

After a nearly 30-year corporate career, she pivoted to entrepreneurship, founding her own consulting business and becoming a franchisee herself.

Personality Overview

Fast But Wary

Quality Focused

Generally Skeptic

They are not always relationship oriented.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Franchise Consulting
As a Certified Franchise Consultant, she guides clients through the process of selecting and investing in a franchise business that aligns with their personal and financial goals.
Strategic Networking
She runs Network in Action Memphis, a business networking group focused on creating intentional connections, mutual referrals, and problem-solving among business owners.
Entrepreneurial Growth
Her mission is to empower individuals to build and scale their businesses, strengthening their personal economy and creating opportunities for their families and communities.

Media Appearances

Catherine has no verified media appearances

Work History

6-2022
CEO, Owner, Mastermind Group Leader at NIA Memphis/Virtual, a division of Knabb Consulting, Network in Action Memphis/Virtual
2021
CEO, Owner, Certified Franchise Consultant at Knabb Consulting, a division of Knabb Consulting, Network in Action Memphis/Virtual
2020
Board Member, President of the Board of Directors at PMI Memphis
2018 - 2021
Sr Technical Project Manager at Baptist Memorial Health Care
1-2015 - 1-2019
VP of Professional Development, Board Member at PMI Memphis

Education

Master of Science (MS) from Bellevue University
MBA from Mississippi College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Memphis Metropolitan Area, United States Job Level : Leadership Designation : CEO, Owner, Mastermind Group Leader at NIA Memphis/Virtual, a division of Knabb Consulting, Network in Action Memphis/Virtual
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Insights For Selling To Catherine L

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine L is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catherine L

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Catherine L move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Catherine L take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Catherine L

Personality Compatibility


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