Catherine Liden

Commander
DISC Type : D

Director, Worldwide Channel Business & Sales Operations at Nutanix

Oxford, Michigan, United States

Overview

As Director of Worldwide Channel Revenue Operations at Nutanix, Catherine Liden excels at transforming complex data into actionable insights. She leads her global team in driving operational excellence through strategic sales planning and process optimization. She holds a Bachelor of Business Administration from York University and is certified in coaching.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Channel Partner Success
Her role is dedicated to enabling Nutanix's global channel and service provider sales organizations through strategic insights and operational efficiency.
Data-Driven Strategy
Recognized for translating complex data into clear intelligence, she develops analytical tools to empower teams to make informed, data-driven decisions.
Sales Process Optimization
Focuses on simplifying complexity and enhancing sales efficiency by identifying and resolving gaps in processes, reporting, and Salesforce constructs.

Media Appearances

Catherine has no verified media appearances

Work History

10-2020
Director, Worldwide Channel Business & Sales Operations at Nutanix
5-2020 - 10-2020
Manager, Sales Efficiency and Analytics at Nutanix
9-2019 - 3-2020
PreSales - Senior Sales Operations Analyst at Nutanix
9-2018 - 9-2019
Channel - Senior Sales Operations Analyst at Nutanix
1-2014 - 6-2018
Software - Business Data Scientist & Senior Operations Analyst at IBM

Education

Bachelor of Business Administration - BBA from York University

More Information

Social Presence :

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Exp : 28 Location : Oxford, Michigan, United States Job Level : Mid-senior Designation : Director, Worldwide Channel Business & Sales Operations at Nutanix
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catherine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If convinced, they can reach decisions quite fast.
  • Can Catherine take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Catherine

Personality Compatibility


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