Catherine M.

Examiner
DISC Type : cs

Chief Operations Officer at Caddy Comps

United Kingdom

Overview

Catherine Moreton is the Chief Operations Officer at Caddy Comps, specializing in the corporate housing and hospitality tech sectors. Her expertise covers commercial strategy, global expansion, and leading sales and revenue management teams. Colleagues describe her as diligent, engaging, and hard-working, and she holds a Level 3 Award in Residential Letting & Property Management.

Catherine balances a fast-paced executive career with her family life. She recently celebrated the birth of her son, Harvey, highlighting her commitment to both her growing family and her leadership role at a scaling company.

Unique fact: Catherine is certified in Residential Letting & Property Management, giving her a foundational understanding of the real estate industry.

Personality Overview

Status Quo Seeker

Unexpressive

Overcautious

They are always well-planned and adopt a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Scaling B2B Sales
Her career at Sonder and Bob W. involved building global corporate sales teams and executing go-to-market strategies to drive rapid growth in new markets.
Hospitality Technology
She has consistently worked for tech-driven hospitality companies, focusing on scaling operations and was involved in major funding announcements, showing a keen interest in the sector's growth.
Revenue Management
This was a key leadership responsibility in her previous director role, and she has actively recruited for experienced revenue managers to shape company performance.

Media Appearances

Catherine has no verified media appearances

Work History

1-2025
Chief Operations Officer at Caddy Comps
12-2023 - 1-2025
Director, Commercial at Bob W.
8-2022 - 1-2024
Associate Director, Partnerships & Commercial Strategy at Bob W.
8-2021 - 7-2022
Senior Manager, Head of Global Corporate Housing at Sonder Inc.
9-2019 - 8-2021
Head of Sales, UK & Ireland at Sonder Inc.

Education

2004 - 2010
Education details unavailable from Bishop Stopford School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Chief Operations Officer at Caddy Comps
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Catherine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Catherine take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Catherine

Personality Compatibility


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