Catherine Morgan is the founder of The Money Panel® and a best-selling author specializing in the psychology of money. A Certified Financial Coach with a Diploma in Financial Advice (DipFA), she trains professionals on the emotional aspects of finance. People often describe her as wise, engaging, and transformational.
Driven by her own past struggles with debt, Catherine is passionate about helping women achieve financial resilience. She is a mother who openly shares personal stories, including her sons recovery from a serious illness, to connect with and inspire her audience on a deeper level.
Her perspective on life and money was profoundly shaped when her son survived a meningitis outbreak at just five weeks old.
Read the full overview →They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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