Catherine Nichols

Observer
DISC Type : ci

Brand Director at Immediate

Nashville, Tennessee, United States

Overview

Catherine has no verified overview

Personality Overview

Curious

Assertive

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

8-2024
Brand Director at Immediate
3-2021 - 8-2024
Content & Engagement Strategist at Immediate
1-2019 - 3-2021
Marketing Director at LEGACY
8-2017 - 1-2019
Principal at Hill+Knowlton Strategies
2-2015 - 1-2019
Art Director at Hill+Knowlton Strategies

Education

2009 - 2013
BS from The University of Alabama
2006 - 2009
Education details unavailable from Mountain Brook High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Nashville, Tennessee, United States Job Level : Mid-senior Designation : Brand Director at Immediate
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Catherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to analyze well and then make their decisions.
  • Can Catherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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