Catherine Smith

Observer
DISC Type : ic

Deputy Chief Information Officer at Black Country Healthcare NHS Foundation Trust

West Bromwich, England, United Kingdom

Overview

Catherine is the Deputy Chief Information Officer at Black Country Healthcare NHS Foundation Trust. A passionate public servant, she has a proven record of leading teams, developing digital strategy, and delivering cultural change to improve service outcomes. She holds a Diploma in Management Studies from the University of Leicester.

Outside of work, Catherine is a mother of two and an enthusiastic endurance athlete, describing herself as a "comedy level triathlete" and running marathons to raise money for charity. She is also a self-described mediocre baker and an aspiring pianist, enjoying personal challenges and creative pursuits.

In 2024, she ran the Manchester Marathon to raise funds for her own Trusts charity, Black Country Brighter Lives.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Digital Transformation
As Deputy CIO, she focuses on developing and embedding digital strategy to drive cultural change and improve service outcomes within the NHS.
Women in Tech
Passionate about inspiring more women to consider a career in technology, she shares her own story to encourage others.
Team Leadership
Believes in a compassionate approach to leadership and focuses on building upon the strengths of her team to achieve shared goals and deliver excellent performance.

Media Appearances

Catherine has no verified media appearances

Work History

12-2024
Deputy Chief Information Officer at Black Country Healthcare NHS Foundation Trust
1-2023
Head of Service Management & Support at Black Country Healthcare NHS Foundation Trust
5-2022
Skills Development Network Conference Chair at Midlands Digital Skills Development Network
1-2022 - 1-2023
Head of IT Central Services at Midlands and Lancashire Commissioning Support Unit
5-2017 - 1-2023
Senior Data Quality and Training Manager at Midlands and Lancashire Commissioning Support Unit

Education

2006 - 2007
DMS from University of Leicester
2004 - 2005
PGCE from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 23 Location : West Bromwich, England, United Kingdom Job Level : Leadership Designation : Deputy Chief Information Officer at Black Country Healthcare NHS Foundation Trust
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Catherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Catherine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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