Catherine Turek

Researcher
DISC Type : Cs

Global Senior Marketing Director at Jimmy Choo

London, England, United Kingdom

Overview

Catherine Turek is the Global Senior Marketing Director at Jimmy Choo, with a background in client relations at Harrods. Her expertise in the luxury sector is supported by Masters degrees in Business Administration and Economics from Università Bocconi and Uppsala University, respectively.

She spearheaded the launch of "The Archive, " a limited-edition collection exploring the brands defining early styles.

Personality Overview

Cost Conscious

ROI Seeker

Process Focused

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Brand Heritage
Expressed pride in launching "The Archive" collection, which revisited and celebrated the brand's foundational designs from its early years.
Creative Collaborations
Showcases partnerships with artists and designers like Harry Nuriev and photographer Ezra Petronio for major brand campaigns and installations.
Luxury Marketing
Her entire career, from Harrods Elite to Global Senior Director at Jimmy Choo, is focused on marketing strategies for high-end luxury brands.

Media Appearances

Catherine has no verified media appearances

Work History

4-2024
Global Senior Marketing Director at Jimmy Choo
6-2021 - 3-2024
Senior Marketing Director, EMEAI at Jimmy Choo
4-2019 - 5-2021
Head of Marketing, EMEAI at Jimmy Choo
5-2015 - 3-2017
Marketing & Client Relations Harrods Elite at Harrods
5-2013 - 4-2015
Marketing Executive Harrods Elite at Harrods

Education

2008 - 2009
Master's degree Business Administration from Università Bocconi
2005 - 2010
Master of Science Business and Economics from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Senior Designation : Global Senior Marketing Director at Jimmy Choo
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Catherine

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Catherine take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Catherine

Personality Compatibility


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