Catherine Woodward

Inspirer
DISC Type : id

Head of Digital Marketing at DFS

Bawtry, England, United Kingdom

Overview

Catherine Woodward is the Head of Digital at DFS, where she has built her entire career, progressing through various digital marketing roles. She leads the companys digital strategy, focusing on innovation and building in-house capabilities. A graduate of Coventry University, she is passionate about enhancing the customer journey through technology.

She recently spearheaded a pioneering gamified shopping campaign with Pinterest, demonstrating her commitment to cutting-edge digital advertising. Catherine is also proud of her teams achievements, celebrating their nominations for industry awards.

Catherine led the first global brand campaign to utilize Pinterests Shuffles app for a creative, moodboarding-style user experience.

Personality Overview

Charming & Persuasive

Decisive

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Digital Customer Journey
Her recent campaigns focus on helping customers discover their personal style and overcome the challenges of making large purchase decisions online.
In-housing Capability
She has been instrumental in building DFS's internal digital team and brought programmatic advertising in-house to increase efficiency and return on ad spend.
Innovative Ad-Tech
Actively partners with platforms like Pinterest and Quantcast to launch first-to-market, interactive, and gamified advertising campaigns.

Media Appearances

Performance Talks with Catherine Woodward, Head of Digital Marketing at DFS. Featured in Facebook

See Now

Work History

10-2022
Head of Digital Marketing at DFS
9-2020 - 11-2022
Senior Digital Marketing Manager at DFS
1-2020 - 9-2020
Innovation Manager at DFS
4-2017 - 1-2020
Digital Marketing Manager at DFS
10-2014 - 4-2017
Digital Marketing Executive at DFS

Education

2008 - 2011
Bachelor of Arts (B.A.) from Coventry University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bawtry, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing at DFS
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Catherine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Catherine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Catherine

Personality Compatibility


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