Catherine Zahra

Inspirer
DISC Type : id

Deputy Director of Advancement Operations at Imperial College London

London Area, United Kingdom

Overview

Catherine has no verified overview

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

10-2023
Deputy Director of Advancement Operations at Imperial College London
9-2022 - 10-2023
Head of CRM and Data at The Children's Society
4-2021 - 9-2022
Head of eCRM Delivery at The Children's Society
10-2017 - 10-2020
Head of Operations, Career Centre at London Business School
12-2012 - 9-2017
Associate Director Operations, Advancement at London Business School

Education

1999 - 2002
BA from Cardiff University / Prifysgol Caerdydd

More Information

Social Presence :

Prographics :

Exp : 20 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Deputy Director of Advancement Operations at Imperial College London
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Catherine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Catherine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Catherine

Personality Compatibility


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