Cathrine Weirbach

Observer
DISC Type : ci

Marketing Manager at BioMar

Herning, Central Denmark Region, Denmark

Overview

Cathrine Weirbach is an experienced Marketing Manager at BioMar, overseeing strategy for over 30 international markets. With a background in branding and marketing management from Via University College, her career highlights include managing complex projects across more than 45 markets in the EMEA region.

Her interests suggest a focus on impactful global entities, including following the work of the UN Environment Programme and creative powerhouses like The LEGO Group. This points to a potential passion for both sustainability and innovative branding strategies on a large scale.

She is actively involved in building her team, personally posting recruitment calls for new colleagues in Brande.

Personality Overview

Example Seeker

Curious

Value Driven

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Global Marketing Strategy
Her current and previous roles at BioMar involve managing marketing for 30+ and 45+ international markets, demonstrating deep expertise in global campaigns.
Team Recruitment
She has personally posted on social media seeking new colleagues to join her "fantastiske team" (fantastic team) in Brande.
Aquaculture Industry
[Predicted] As a marketing leader at BioMar, a global supplier of aquafeeds, she possesses specialized knowledge of the aquaculture sector.

Media Appearances

Cathrine has no verified media appearances

Work History

1-2024
Marketing Manager at BioMar
5-2023 - 1-2024
EMEA Marketing Project Manager at BioMar
1-2018 - 4-2023
Nordic Marketing Manager & Nordic E-commerce Manager, hos Abbott at Abbott
8-2017 - 12-2017
Marketing Manager Denmark at Abbott
8-2017 - 12-2017
Marketing Manager Denmark at Alere Inc.

Education

2010 - 2014
Bachelor - branding og marketing management from Via university
2005 - 2008
Marketing from HHX Herning

More Information

Social Presence :

Prographics :

Exp : 10 Location : Herning, Central Denmark Region, Denmark Job Level : Middle Designation : Marketing Manager at BioMar
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Insights For Selling To Cathrine

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathrine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cathrine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cathrine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cathrine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cathrine

Personality Compatibility


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