Cathy Donaldson

Observer
DISC Type : ci

Travel & lifestyle writer at Freelance

Moncton, New Brunswick, Canada

Overview

Cathy Donaldson is a Canadian freelance travel and lifestyle writer with over 25 years of experience. Specializing in content for women over 50, her work is featured in major publications like Lonely Planet and The Toronto Star. She holds a Bachelor of Journalism from the University of Kings College.

Based in Moncton, New Brunswick, Cathy is passionate about exploring Atlantic Canada, hiking, and promoting wellness. She actively engages with her community and enjoys sharing multigenerational travel stories on her blog, "Midlife Report. " She finds joy in connecting with nature and loved ones.

Inspired by her own journey, she authored "Caging the Anxiety Monster, " a memoir and self-help guide for those struggling with mental health.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Travel for Women 50+
Her primary professional focus is creating travel and wellness content, including stories on retreats and getaways, for an engaged audience of women in midlife.
Wellness & Mental Health
Authored a book on her personal struggles with anxiety and frequently writes about wellness, menopause, and self-care in her articles and on her blog.
Canadian Travel
Actively promotes Canadian destinations, especially in Atlantic Canada, through her features on locations like New Brunswick's Fundy Coastal Drive and Newfoundland's Gros Morne National Park.

Media Appearances

Cathy has no verified media appearances

Work History

7-2021
Travel & lifestyle writer at Freelance
12-2020 - 6-2021
Communications Coordinator (Term position) at Town of Riverview
1-2018 - 9-2020
Director of Communications at YMCA of Greater Moncton
1-2017 - 1-2018
Writer / Communications Consultant at Freelance
1-2015 - 12-2016
Author at Freelance

Education

1987 - 1988
Bachelor of Journalism from University of King's College
1984 - 1987
Bachelor of Arts from University of King's College

More Information

Social Presence :

Prographics :

Exp : 33 Location : Moncton, New Brunswick, Canada Job Level : N/A Designation : Travel & lifestyle writer at Freelance
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Cathy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They like to analyze well and then make their decisions.
  • Can Cathy take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Cathy

Personality Compatibility


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