Cathy Hardin

Visionary
DISC Type : Ds

Chief Revenue Officer (CRO) at Instawork

San Francisco, California, United States

Overview

Cathy Hardin is a Chief Revenue Officer with over two decades of go-to-market experience, leading diverse teams of up to 2000 people. An MBA graduate from the University of Colorado Denver, she has a proven record of delivering superior results through strategic planning, process optimization, and data-driven decision making.

Referred to as a "subtly brilliant executive" by colleagues, Cathy is known for being a driven and intelligent leader who values strong cross-departmental relationships and mentorship.

She once wrote a glowing public review about a Legal team, highlighting her belief in strong collaboration between sales and support functions.

Personality Overview

Fast But Thoughtful

Direct & Assertive

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Go-to-Market Strategy
Her professional headline highlights her two decades of GTM experience, showing it's a core area of her expertise and career focus.
Leadership & Mentorship
Her experience includes leadership development and mentorship, and she publicly champions former colleagues, showing a commitment to developing talent.
Sales Enablement
She publicly posted about her belief in the "superpower of Enablement, " indicating she highly values this function for building high-performing revenue teams.

Media Appearances

Cathy has no verified media appearances

Work History

8-2021
Chief Revenue Officer (CRO) at Instawork
2-2020 - 7-2021
EVP, Sales and Revenue at Angi
5-2017 - 2-2020
SVP, Sales & Operations Strategy at Angi
7-2016 - 2-2017
SVP, Customer Operations at Main Street Hub
9-2015 - 7-2016
SVP, Revenue at Main Street Hub

Education

2014
MBA from University of Colorado Denver
BSBA from University of Colorado Denver

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Instawork
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cathy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cathy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cathy

Personality Compatibility


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