Cathy Hardin in

Cathy Hardin

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Chief Revenue Officer (CRO) at Instawork
📍 San Francisco, California, United States

Cathy Hardin is a Chief Revenue Officer with over two decades of go-to-market experience, leading diverse teams of up to 2000 people. An MBA graduate from the University of Colorado Denver, she has a proven record of delivering superior results through strategic planning, process optimization, and data-driven decision making.

Referred to as a "subtly brilliant executive" by colleagues, Cathy is known for being a driven and intelligent leader who values strong cross-departmental relationships and mentorship.

She once wrote a glowing public review about a Legal team, highlighting her belief in strong collaboration between sales and support functions.

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Experience
25 Years
Current Role
Chief Revenue Officer (CRO)
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Cathy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cathy cares about

Go-to-Market Strategy
Her professional headline highlights her two decades of GTM experience, showing it's a core area of her expertise and career focus.
Leadership & Mentorship
Her experience includes leadership development and mentorship, and she publicly champions former colleagues, showing a commitment to developing talent.
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Career

Work history

8-2021
Chief Revenue Officer (CRO)
Instawork
2-2020 - 7-2021
EVP, Sales and Revenue
Angi
5-2017 - 2-2020
SVP, Sales & Operations Strategy
Angi
7-2016 - 2-2017
SVP, Customer Operations
Main Street Hub
9-2015 - 7-2016
SVP, Revenue
Main Street Hub
In the press

Media appearances

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Education
2014
MBA
University of Colorado Denver
BSBA
University of Colorado Denver
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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