Cathy Hill, MBA, PMC

Initiator
DISC Type : Di

Chief Marketing Officer at ImageTrend

Greater Chicago Area, United States

Overview

Cathy Hill is the Chief Marketing Officer at ImageTrend, specializing in GTM transformation for PE-backed B2B SaaS and healthcare technology companies. An MBA graduate, she focuses on leveraging AI and data analytics to accelerate revenue. Colleagues describe her as an innovative, talented, and well-organized leader who excels at cross-functional collaboration.

As a member of Chief, a private network for women executives, she is passionate about supporting and empowering women in leadership. Her certification in "Empathy at Work" highlights a people-first approach and an interest in creating positive work environments.

Unique fact: Cathy recently led the launch of Carelytics, an interoperability and market intelligence software suite connecting EMS and hospital data.

Personality Overview

Impact-Oriented

Friendly Challenger

Confident

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthcare Innovation
Her current work at ImageTrend focuses on improving healthcare interoperability by connecting EMS and hospital data to enhance patient outcomes and hospital revenue.
GTM Transformation
A core part of her professional identity, she has deep experience building scalable marketing and product engines that accelerate ARR for B2B SaaS companies.
AI in Marketing
Actively leverages AI for improving marketing efficiencies and effectiveness, viewing it as a fundamental shift in how modern marketing teams operate.

Media Appearances

Cathy has no verified media appearances

Work History

1-2024
Chief Marketing Officer at ImageTrend
4-2023 - 1-2024
Vice President Marketing, HRC at Mitratech
2-2023 - 6-2024
Member at Chief
9-2022 - 10-2023
Exec Member at Product Marketing Alliance
7-2019 - 7-2023
VP of Marketing, Product Management, Circa acquired by Mitratech, April 2023 at Circa

Education

2010 - 2012
Master of Business Administration - MBA from Kaplan University
Bachelor of Science from Florida State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Chief Marketing Officer at ImageTrend
URL has been copied!

Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Cathy

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Cathy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Cathy

Personality Compatibility


Other ImageTrend Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.