Jeff Kristick

Commander
DISC Type : D

Chief Revenue Officer (CRO) at Avetta

Washington DC-Baltimore Area, United States

Overview

Jeff Kristick is the Chief Revenue Officer at Avetta, leading global sales, marketing, and revenue operations. He is a transformational leader with expertise in Go-to-Market strategies and transitioning companies to SaaS-based recurring revenue. He holds a BS from the United States Naval Academy and an MBA from Northwesterns Kellogg School of Management.

There is no publicly available information regarding Jeffs personal life or hobbies.

He has a technical background in engineering and has held high-visibility roles in software, operations, and P&L oversight at companies including TIBCO, Oracle, and SAP.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Supply Chain Risk
As CRO for a leading supply chain risk management company, he focuses on making global supply chains safer and more sustainable through trusted partnerships.
Go-to-Market Strategy
He has extensive experience designing and executing high-impact sales and GTM strategies for startups, turnarounds, and mature organizations across the SaaS sector.
ESG & Sustainability
He has spoken about Avetta's increased investment in ESG initiatives to help clients address emerging sustainability requirements and regulations, particularly in Asia and Australia.

Media Appearances

Jeff Kristick Appointed Chief Revenue Officer at Avetta. Featured in Business Wire

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Jeff Kristick Appointed Chief Revenue Officer at Avetta. Featured in Avetta – Company News

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Jeff Kristick – Avetta Summit Sydney. Featured in YouTube

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Work History

9-2023
Chief Revenue Officer (CRO) at Avetta
12-2022 - 6-2023
Senior Vice President of TIBCO Sales, North America and Europe at TIBCO
8-2020 - 12-2022
Senior Vice President of Sales - North America at TIBCO
6-2019 - 8-2020
Senior Vice President of Global Sales Operations and Strategy at TIBCO
4-2017 - 6-2019
Vice President, Global Sales Strategy and Analytics Sales at TIBCO

Education

1998 - 2000
MBA from Northwestern University - Kellogg School of Management
1989 - 1993
BS from United States Naval Academy

More Information

Social Presence :

Prographics :

Exp : 30 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Avetta
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jeff

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Jeff take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Jeff

Personality Compatibility


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