Cathy Ireland

Captain
DISC Type : DS

Fractional Founder & Ecosystem Strategist at Spark Centre

Brighton, Ontario, Canada

Overview

Cathy has no verified overview

Personality Overview

Decisive But Calm

Long-Term Thinker

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

3-2026
Fractional Founder & Ecosystem Strategist at Spark Centre
12-2020 - 3-2026
Eastern Ontario Innovation Corridor (EOIC), Business Development Manager and Partnership Initiatives at Spark Centre
10-2019 - 2-2021
Growth Business Advisor at PARO Centre for Women's Enterprise
7-2017 - 10-2020
REVUP Program Manager at QuinteVation
6-2017 - 1-2018
Project Coordinator, Innovative Newcomer and Immigrant Iniatives at Northumberland County, Economic Development and Tourism

Education

2011 - 2014
Certificate from University of Toronto
9-2023 - 12-2023
Distant Learning OL from Loyalsist College

More Information

Social Presence :

Prographics :

Exp : 27 Location : Brighton, Ontario, Canada Job Level : Leadership Designation : Fractional Founder & Ecosystem Strategist at Spark Centre
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cathy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cathy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cathy

Personality Compatibility


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