Cedric D Penn

Evaluator
DISC Type : dsc

Regional Performance Leader at Morgan Auto Group

Miami-Fort Lauderdale Area, United States

Overview

Cedric D Penn is a Regional Performance Leader at Morgan Auto Group, overseeing finance operations for over 30 dealerships. With 20+ years of experience, he is an expert F&I trainer, skilled in increasing finance income and developing management talent. Colleagues describe him as savvy, skillful, and persistent.

Cedrics personal interests align with his professional focus on high achievement, as shown by his interest in performance-centric brands like Nike. His online presence is dedicated to sharing motivational content and leadership advice, encouraging others to perform at a high level and win each day.

He champions a unique professional philosophy for finance leaders, summarized in his tip: "Stop Selling. "

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Automotive Finance
As a certified F&I trainer, he leads finance operations for over 30 dealerships, focusing on compliance, profitability, and customer satisfaction.
Leadership & Mentoring
Passionate about developing high-level management and coaching finance directors. He frequently shares leadership tips on his feed.
Sales Performance
His role centers on driving performance and excellence, with a proven track record of increasing finance income and closing rates.

Media Appearances

Cedric has no verified media appearances

Work History

1-2024
Regional Performance Leader at Morgan Auto Group
9-2022 - 1-2024
Regional FI Performance at Morgan Auto Group
5-2022 - 9-2022
Finance Director at Morgan Auto Group
12-2019 - 1-2021
Finance Manager at Ourisman Lexus of Rockville
11-2017 - 12-2019
Finance Manager at Asbury Automotive Group

Education

1987 - 1988
Criminal Justice and Corrections from Western Kentucky University
1984 - 1987
Education details unavailable from Purdue University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Miami-Fort Lauderdale Area, United States Job Level : Senior Designation : Regional Performance Leader at Morgan Auto Group
URL has been copied!

Insights For Selling To Cedric

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cedric is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cedric

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cedric move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cedric take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cedric

Personality Compatibility


Other Morgan Auto Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.