Cedric Le Rouzo

Evaluator
DISC Type : DSC

Founder & CEO at CinnaLab.io

United Kingdom

Overview

Cedric Le Rouzo is the Founder and CEO of CinnaLab. io and Cinna Mon Consulting, specializing in scaling SaaS companies through AI-powered partner ecosystems. With over 20 years of experience, he has a track record of transforming indirect sales programs for companies like Minit, which was later acquired by Microsoft. He holds an MBA from the New York Institute of Technology.

He is frequently described by colleagues and clients as experienced, knowledgeable, and innovative, with a structured and consultative approach to building high-impact partner programs that deliver tangible business growth.

Unique fact: While at Minit, Cedric successfully grew their partner program from only 5 active partners to 60, playing a key role in developing the program before the companys acquisition by Microsoft.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Partner Ecosystems
His entire career is dedicated to building and optimizing partner programs to serve as revenue engines for B2B software companies.
AI in Sales
He founded CinnaLab. io, an AI-powered Partner Relationship Management (PRM) platform designed to disrupt the partner management landscape.
SaaS Growth Strategy
His consulting firm and recent content focus on solving growth challenges for SaaS vendors by leveraging indirect sales and partner channels.

Media Appearances

Cedric has no verified media appearances

Work History

11-2024
Founder & CEO at CinnaLab.io
9-2022 - 10-2023
Global Head of Alliances and Partners at Wiiisdom
1-2020 - 1-2022
Global VP Alliances and Partners for Minit Process Mining (Acquired by Microsoft) at Microsoft
11-2019 - 1-2020
Strategic Partner Director at Automation Anywhere
3-2018
Chief Executive Officer at Cinna Mon Consulting

Education

9-2004 - 3-2006
MBA from New York Institute of Technology
1996 - 2000
BBA from UNC

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Leadership Designation : Founder & CEO at CinnaLab.io
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Insights For Selling To Cedric

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cedric is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Cedric

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Cedric move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Cedric take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Cedric

Personality Compatibility


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