Cedric Mathieu

Questioner
DISC Type : c

Chief Business Officer at Turo

Toronto, Ontario, Canada

Overview

Cedric Mathieu is the Chief Business Officer at Turo, where he drives profitable growth across five countries and is responsible for the companys global P&L. He has a track record of scaling the business, notably launching and expanding Turo in Canada. He is an alumnus of HEC Paris and is described by colleagues as intelligent, dedicated, and possessing strong business acumen.

There is no publicly available information regarding Cedrics personal life or hobbies outside of his professional work in the mobility and car-sharing industry.

He successfully launched Turo in Canada in 2016 and scaled it to become the countrys largest car-sharing platform.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

International Growth
As CBO, he leads Turo's international business across Canada, France, the UK, and Australia, with full responsibility for the international P&L.
Future of Mobility
He frequently discusses how peer-to-peer car sharing is reinventing car ownership, especially as inflation makes traditional ownership more difficult for consumers.
Strategic Partnerships
He has recently been involved in announcing major partnerships with companies like Uber and organizations such as Canada Basketball.

Media Appearances

Cedric has no verified media appearances

Work History

2-2025
Chief Business Officer at Turo
11-2024
Advisory Board Member at StarkAge Therapeutics
6-2024 - 2-2025
Senior Vice-President, International at Turo
3-2023 - 7-2024
Senior Vice-President, Canada at Turo
1-2023
C100 Member at C100

Education

2006 - 2010
MSc in Management (Grande Ecole) from HEC Paris
2009 - 2010
MSc in Entrepreneurship & New Business Venturing (Double Degree) from Rotterdam School of Management, Erasmus University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Chief Business Officer at Turo
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Insights For Selling To Cedric

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cedric is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cedric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cedric move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cedric take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cedric

Personality Compatibility


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