Steve Roney

Doer
DISC Type : ds

Vice President, Digital Strategy (Head of Digital) at Adfero

Washington, District of Columbia, United States

Overview

Steve has no verified overview

Personality Overview

Long-term Focused

Strategic Planner

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Steve has no verified topics they care about

Media Appearances

Steve has no verified media appearances

Work History

5-2025 - 2-2026
Vice President, Digital Strategy (Head of Digital) at Adfero
1-2024 - 12-2024
Managing Director at PLUS Communications
8-2021 - 1-2024
Paid Media Practice Lead at Accenture Federal Services
8-2020 - 7-2021
Senior Advisor, Digital Relationship Campaigns at AARP
2-2019 - 6-2020
Vice President, Energy, Digital and Integrated Marketing at Edelman

Education

2006 - 2010
BA from William & Mary

More Information

Social Presence :

Prographics :

Exp : 6 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Vice President, Digital Strategy (Head of Digital) at Adfero
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Steve

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Steve take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Steve

Personality Compatibility


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