Celine Xu

Visionary
DISC Type : Ds

Engagement Manager & Data & AI strategist at H&M

Solna, Stockholm County, Sweden

Overview

Celine Xu is a Data & AI Strategy Leader focused on turning analytics into measurable business value for retail and banking enterprises. With an MBA from Cass Business School, she has a track record of leading teams and transformation programs at H&M and Accenture. Colleagues describe her as inspiring, creative, and sincere.

Outside of her corporate role, Celine is a passionate advocate for diversity in technology, serving as an organizer and speaker for the Women in Data Science, AI & ML Sweden community. She moved to Sweden for her husband and actively participates in building a supportive network for women in the field.

Unique fact: Her core philosophy is that the most powerful insights come from combining big data (behavioral records) with small data (human psychology).

Personality Overview

Direct & Assertive

Big Vision Person

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI for Business Decisions
Her recent posts emphasize using AI for better decisions and business expansion, rather than just as a cost-cutting tool.
AI Trust & Safety
She writes about the risks of AI hallucinations and the "trust crisis" surrounding AI agents, indicating a focus on reliable and correct AI outputs.
Women in Tech
Actively involved as an organizer and speaker for Women in Data Science (WiDS) Sweden, demonstrating a commitment to supporting women in the field.

Media Appearances

When Machine Learning Meets Fashion – Celine Xu, H&M Group. Featured in Hyperight

See Now

Work History

8-2023
Engagement Manager & Data & AI strategist at H&M
10-2021
Lead Data Scientist (Senior Manager) at H&M Group
5-2021 - 10-2021
Data Science Competence Lead at H&M
12-2018 - 4-2021
Data Scientist Lead, Project Manager at Axel Johnson
9-2017 - 12-2018
Data Scientist & Senior Consultant at Accenture

Education

2011 - 2012
MBA from Cass Business School
2014 - 2015
Master of Arts (M.A.) from Stockholm University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Solna, Stockholm County, Sweden Job Level : Middle Designation : Engagement Manager & Data & AI strategist at H&M
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Insights For Selling To Celine

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Celine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Celine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Celine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Celine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Celine

Personality Compatibility


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