Celine Xu in

Celine Xu

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Engagement Manager & Data & AI strategist at H&M
📍 Solna, Stockholm County, Sweden

Celine Xu is a Data & AI Strategy Leader focused on turning analytics into measurable business value for retail and banking enterprises. With an MBA from Cass Business School, she has a track record of leading teams and transformation programs at H&M and Accenture. Colleagues describe her as inspiring, creative, and sincere.

Outside of her corporate role, Celine is a passionate advocate for diversity in technology, serving as an organizer and speaker for the Women in Data Science, AI & ML Sweden community. She moved to Sweden for her husband and actively participates in building a supportive network for women in the field.

Unique fact: Her core philosophy is that the most powerful insights come from combining big data (behavioral records) with small data (human psychology).

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Experience
8 Years
Current Role
Engagement Manager & Data & AI strategist
Job Level
Middle
Location
Solna, Stockholm County, Sweden
Personality Overview

How Celine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Celine cares about

AI for Business Decisions
Her recent posts emphasize using AI for better decisions and business expansion, rather than just as a cost-cutting tool.
AI Trust & Safety
She writes about the risks of AI hallucinations and the "trust crisis" surrounding AI agents, indicating a focus on reliable and correct AI outputs.
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Career

Work history

8-2023
Engagement Manager & Data & AI strategist
H&M
10-2021
Lead Data Scientist (Senior Manager)
H&M Group
5-2021 - 10-2021
Data Science Competence Lead
H&M
12-2018 - 4-2021
Data Scientist Lead, Project Manager
Axel Johnson
9-2017 - 12-2018
Data Scientist & Senior Consultant
Accenture
In the press

Media appearances

When Machine Learning Meets Fashion – Celine Xu, H&M Group. Featured in Hyperight
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Education
2011 - 2012
MBA
Cass Business School
2014 - 2015
Master of Arts (M.A.)
Stockholm University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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