Cerys Ledger

Observer
DISC Type : ci

Finance Business Partner at Greater London Authority

London, England, United Kingdom

Overview

Cerys has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Cerys has no verified topics they care about

Media Appearances

Cerys has no verified media appearances

Work History

7-2025
Finance Business Partner at Greater London Authority
11-2020 - 7-2025
Deputy Director of Finance at St George's, University of London
6-2019 - 10-2020
Professional Services and Financial Reporting Manager at St George's, University of London
11-2017 - 6-2019
Research Finance Manager at St George's, University of London
6-2017 - 11-2017
Finance Manager at The Royal Marsden NHS Foundation Trust

Education

2014 - 2015
Master of Business Administration (M.B.A.) from London School of Business and Finance LSBF
2008 - 2010
Master's Degree from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : N/A Designation : Finance Business Partner at Greater London Authority
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Insights For Selling To Cerys

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cerys is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cerys

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cerys move?

  • They like to analyze well and then make their decisions.
  • Can Cerys take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cerys

Personality Compatibility


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