Chad Boyda

Enigma
DISC Type : idc

CTO, Head of Product at AppSumo

Austin, Texas, United States

Overview

Chad Boyda is the CTO of Sumo Group and Head of Product at AppSumo, which he co-founded. A serial entrepreneur specializing in data-driven development and machine learning, he has a history of building tech companies. Colleagues describe him as exceptionally sharp and clever, with a notable skill for reverse-engineering complex algorithms.

Based on his public writing, Chad appears interested in the psychology of professional social media and values authentic communication over polished corporate messaging. He reflects on how genuine, unfiltered thoughts resonate most with people, suggesting a focus on directness and honesty in interactions.

He once led his company to a 30% increase in ecommerce ARR in a single quarter, showcasing his significant impact on business growth.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Ecommerce Growth
He has a proven track record of driving substantial business results, including leading his company to a 30% increase in ecommerce ARR in one quarter.
Data-Driven Products
His specialties include data-driven development and machine learning, which he leverages as both CTO and Head of Product to guide product strategy.
Lean Startups
As a co-founder of AppSumo and other tech ventures, he has extensive hands-on experience building businesses from the ground up using lean methodologies.

Media Appearances

Chad has no verified media appearances

Work History

9-2010
CTO, Head of Product at AppSumo
7-2007
COO/President/Co-founder at Player Axis, Inc.
9-2005 - 8-2007
CEO/Co-founder at Interactive Path, Inc.
10-2004 - 9-2005
Senior .NET Engineer at Vendare Media
12-2002 - 6-2004
Windows Dev Team Lead at OEMTEC LLC

Education

Chad has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Leadership Designation : CTO, Head of Product at AppSumo
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chad

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chad take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chad

Personality Compatibility


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