Lisa Murton Beets

Go-getter
DISC Type : d

Research Director at Content Marketing Institute

Greater Cleveland, United States

Overview

Lisa has no verified overview

Personality Overview

Fast-Paced

Decisive

Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

10-2012
Research Director at Content Marketing Institute
5-2011 - 12-2012
Managing Director, Books at Content Marketing Institute
Principal, Editorial/Marketing Communications Consultant at Murton Communications
Owner/Marketing Director at RLB Enterprises
Director of Communications at Congregation of St. Joseph

Education

B.A. from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Cleveland, United States Job Level : Mid-senior Designation : Research Director at Content Marketing Institute
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision making speed is somewhere in the middle.
  • Can Lisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lisa

Personality Compatibility


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