Chad Mertz

Energizer
DISC Type : I

Vice President of Strategic Communications at Hoosier Energy

Bloomington, Indiana, United States

Overview

Chad Mertz is the Vice President of Strategic Communications at Hoosier Energy, where he leads media relations, public outreach, and strategic messaging. He is an Indiana University Bloomington alumnus and was a 2024 graduate of the Hoosier Energy Executive Leadership Development program. Colleagues describe him as creative, organized, and hard-working.

Chad is focused on engaging younger generations with the mission of energy cooperatives. His career has included communications roles at Indiana University Health and the Chicago Childrens Museum, reflecting a consistent focus on community-oriented organizations in the Midwest.

He was recently featured as a guest on the "Co-Op Heroes" podcast to discuss storytelling and community engagement.

Personality Overview

Big Picture Person

Believer

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Cooperative Communications
He is focused on bridging the communication gap to younger generations about the value and mission of the cooperative business model.
Strategic Communications
As a VP and past Director, his career is centered on leading PR and communications strategy for major energy, healthcare, and nonprofit organizations.
Energy Sector
He frequently serves as a media contact for major acquisitions and initiatives at Hoosier Energy, demonstrating his deep involvement in the industry's direction.

Media Appearances

Chad has no verified media appearances

Work History

10-2025
Vice President of Strategic Communications at Hoosier Energy
6-2021 - 10-2025
Director of Strategic Communications at Hoosier Energy
12-2015 - 8-2021
Director of Strategic Communications at Hirons
8-2015 - 12-2015
Public Relations at Indiana University Health
5-2013 - 10-2013
Associate Vice President of Marketing & Communications at Chicago Children's Museum

Education

2000 - 2004
Bachelor's Degree from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bloomington, Indiana, United States Job Level : Senior Designation : Vice President of Strategic Communications at Hoosier Energy
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Insights For Selling To Chad

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chad is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Chad

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chad move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Chad take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Chad

Personality Compatibility


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