Charles Babb

Pioneer
DISC Type : sdi

Associate Vice President of Marketing, Industrial at Persistent Systems

Florence, Arizona, United States

Overview

Charles is a senior marketing executive with over 30 years of experience driving growth for tech-focused businesses, from startups to Fortune 500 corporations. He specializes in digital marketing, eCommerce, and go-to-market strategies. Colleagues describe him as professional, versatile, and savvy.


He is the recipient of a MAC AWARD for Video of the Year.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Go-to-Market Strategy
As Managing Partner at ConnectZen Marketing, he helped businesses build effective marketing strategies and go-to-market plans that create lasting customer connections.
Digital Transformation
His role at Persistent Systems focuses on digital transformation, helping technology companies build new software products and innovate.
B2B Marketing
He served as Vice President of Programs for the Business Marketing Association in Phoenix, showing a deep commitment to the business-to-business marketing sector.

Media Appearances

Charles has no verified media appearances

Work History

5-2017 - 11-2019
Associate Vice President of Marketing, Industrial at Persistent Systems
2-2016 - 5-2017
Director - Enterprise GTM/Digital | BEYONDigital by HCL Technologies at HCL Technologies
2-2015 - 2-2016
Principal Account Executive | Technology, Media and Telecommunications Research at IHS
1-2014 - 12-2014
Board Member , Vice President Programs at Business Marketing Association - Phoenix
9-2012 - 12-2013
Product Marketing Manager at BSI

Education

1995 - 1997
BSBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 28 Location : Florence, Arizona, United States Job Level : N/A Designation : Associate Vice President of Marketing, Industrial at Persistent Systems
URL has been copied!

Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Charles

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They are generally fast movers and can take quick decisions
  • Can Charles take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Charles

Personality Compatibility


Other Persistent Systems Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.