Charles Babb in

Charles Babb

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Associate Vice President of Marketing, Industrial at Persistent Systems
📍 Florence, Arizona, United States

Charles is a senior marketing executive with over 30 years of experience driving growth for tech-focused businesses, from startups to Fortune 500 corporations. He specializes in digital marketing, eCommerce, and go-to-market strategies. Colleagues describe him as professional, versatile, and savvy.

He is the recipient of a MAC AWARD for Video of the Year.

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Experience
28 Years
Current Role
Associate Vice President of Marketing, Industrial
Location
Florence, Arizona, United States
Personality Overview

How Charles shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charles cares about

Go-to-Market Strategy
As Managing Partner at ConnectZen Marketing, he helped businesses build effective marketing strategies and go-to-market plans that create lasting customer connections.
Digital Transformation
His role at Persistent Systems focuses on digital transformation, helping technology companies build new software products and innovate.
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Career

Work history

5-2017 - 11-2019
Associate Vice President of Marketing, Industrial
Persistent Systems
2-2016 - 5-2017
Director - Enterprise GTM/Digital | BEYONDigital by HCL Technologies
HCL Technologies
2-2015 - 2-2016
Principal Account Executive | Technology, Media and Telecommunications Research
IHS
1-2014 - 12-2014
Board Member , Vice President Programs
Business Marketing Association - Phoenix
9-2012 - 12-2013
Product Marketing Manager
BSI
In the press

Media appearances

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Education
1995 - 1997
BSBA
University of Phoenix
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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