Charles Barsley

Commander
DISC Type : D

Digital Analytics Lead at Charlotte Tilbury Beauty

Ashford, England, United Kingdom

Overview

Charles is a digital analytics leader with over 15 years of experience, currently heading a multi-disciplinary team at Charlotte Tilbury. He specializes in turning complex data into actionable insights using Snowplow, BigQuery, and Looker. Colleagues describe him as bright, enthusiastic, talented, and exceptionally reliable.

Outside of his core role, Charles is deeply engaged with the professional analytics community. He actively attends industry events like those hosted by Incubeta and Agile London, and follows several analytics-focused podcasts to stay current on the latest trends and thought leadership in his field.

He recently had the pleasure of hosting an Agile London community meetup at the Charlotte Tilbury "Magic Office".

Personality Overview

Risk-Taker

Candid & Clear

Impact-Driven

They are very proud of what they do.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Data-Driven Growth
His career focuses on turning complex data into actionable insights that drive measurable business growth and empower confident, data-driven decisions across the organization.
Advanced Analytics Stack
He leads teams implementing and utilizing advanced analytics solutions, specifically mentioning expertise with Snowplow for data collection, BigQuery for modeling, and Looker for visualization.
eCommerce Optimization
A consistent focus of his career, including delivering millions in incremental revenue through A/B testing and optimizing customer journeys on global eCommerce platforms.

Media Appearances

Charles has no verified media appearances

Work History

9-2024
Digital Analytics Lead at Charlotte Tilbury Beauty
11-2021 - 5-2024
Head Of Analytics at Selfridges
3-2018 - 11-2021
Senior Digital Analytics Manager at Selfridges
9-2017 - 3-2018
Senior Insights Manager at Selfridges
6-2016 - 9-2017
Senior Digital Analytics & Optimisation Manager at Selfridges

Education

2001 - 2005
Bachelor of Science from University of Surrey
1999 - 2001
Education details unavailable from Bethany School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ashford, England, United Kingdom Job Level : N/A Designation : Digital Analytics Lead at Charlotte Tilbury Beauty
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Charles

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They can take decisions very fast if you manage to convince them.
  • Can Charles take some risk or not?

  • The risks don’t matter much to them.

You And Charles

Personality Compatibility


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