Charles Barsley in

Charles Barsley

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Digital Analytics Lead at Charlotte Tilbury Beauty
📍 Ashford, England, United Kingdom

Charles is a digital analytics leader with over 15 years of experience, currently heading a multi-disciplinary team at Charlotte Tilbury. He specializes in turning complex data into actionable insights using Snowplow, BigQuery, and Looker. Colleagues describe him as bright, enthusiastic, talented, and exceptionally reliable.

Outside of his core role, Charles is deeply engaged with the professional analytics community. He actively attends industry events like those hosted by Incubeta and Agile London, and follows several analytics-focused podcasts to stay current on the latest trends and thought leadership in his field.

He recently had the pleasure of hosting an Agile London community meetup at the Charlotte Tilbury "Magic Office".

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Experience
20 Years
Current Role
Digital Analytics Lead
Location
Ashford, England, United Kingdom
Personality Overview

How Charles shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Charles cares about

Data-Driven Growth
His career focuses on turning complex data into actionable insights that drive measurable business growth and empower confident, data-driven decisions across the organization.
Advanced Analytics Stack
He leads teams implementing and utilizing advanced analytics solutions, specifically mentioning expertise with Snowplow for data collection, BigQuery for modeling, and Looker for visualization.
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Career

Work history

9-2024
Digital Analytics Lead
Charlotte Tilbury Beauty
11-2021 - 5-2024
Head Of Analytics
Selfridges
3-2018 - 11-2021
Senior Digital Analytics Manager
Selfridges
9-2017 - 3-2018
Senior Insights Manager
Selfridges
6-2016 - 9-2017
Senior Digital Analytics & Optimisation Manager
Selfridges
In the press

Media appearances

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Education
2001 - 2005
Bachelor of Science
University of Surrey
1999 - 2001
Education details unavailable
Bethany School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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