Charles Veys

Critic
DISC Type : C

Chief Executive Officer at FOTENIX

Manchester, England, United Kingdom

Overview

Charles Veys is the CEO and founder of FOTENIX, an agri-tech firm born from his work at The University of Manchester, where he earned his PhD. He leads his team in developing AI-driven imaging and robotics to make farming more profitable and sustainable, having raised over £20 million in funding.

Charles is passionate about translating hard science into practical, field-ready tools that farmers will actually use. He is driven to solve real-world agricultural problems and is allergic to corporate buzzwords, focusing instead on tangible impact and rewriting the rulebook to be more straightforward and effective for growers.

He humorously describes his companys mission as making "chlorophyll sexy" and creating the "fitbit-of-farming" to transform crop management.

Personality Overview

Objective Thinker

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Agri-Tech Adoption
He believes the UK is rich in innovation but poor in adoption and is determined to create scalable, accessible ag-tech that farmers can easily implement.
Farmer Profitability
His company's stated mission is to keep food production profitable for farmers by using AI to reduce costs, improve efficiency, and manage rising operational challenges.
Practical AI Tools
He focuses on turning complex machine vision and AI science into simple, reliable tools that provide actionable insights for crop scouting, quality, and planning.

Media Appearances

How AI & Imaging Are Changing Farming | Dr. Charles Veys of FOTENIX. Featured in YouTube

See Now

Work History

5-2018
Chief Executive Officer at FOTENIX
4-2015 - 10-2019
Development Engineer at The University of Manchester

Education

2014 - 2018
Doctor of Philosophy (PhD) from The University of Manchester
2010 - 2014
Master of Engineering (MEng) from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at FOTENIX
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Insights For Selling To Charles

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charles is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Charles

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Charles move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Charles take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Charles

Personality Compatibility


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