Charlie Murphy

Examiner
DISC Type : sc

Brand & Marketing Manager | LG Electronics (LG Eco Solutions & LG Information Display) at LG Electronics

London Area, United Kingdom

Overview

Charlie is a Brand and Marketing Manager at LG Electronics, leading 360-degree marketing for the B2B Eco Solutions and Information Display units. With a BSc from the University of Exeter and a PRINCE2® certification, he combines strategy and data-driven insight to expand pipelines and deliver measurable growth.

Outside of marketing, Charlie has a background in sports, having previously worked as a tennis coach. He also has experience in international affairs, which points to a broader range of interests beyond his corporate career.

Unique fact: Before his career in marketing, Charlie served as a representative delegate for the United Nations.

Personality Overview

Overcautious

Status Quo Seeker

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

B2B Marketing Strategy
He leads the full marketing strategy for two B2B business units at LG, overseeing everything from go-to-market planning to demand generation.
Event Marketing
His recent activity highlights successfully bringing LG's latest innovations to life at major industry events like the InstallerSHOW and the "Think Beyond" showcase.
Renewable Tech
Manages marketing for LG Eco Solutions, which includes promoting innovations in climate control and energy-efficient products.

Media Appearances

Charlie has no verified media appearances

Work History

12-2023
Brand & Marketing Manager | LG Electronics (LG Eco Solutions & LG Information Display) at LG Electronics
1-2022 - 12-2023
Product Manager at Fernox Ltd
9-2021 - 1-2023
Junior Product Manager at Fernox Ltd
3-2015 - 4-2015
Representative delegate at United Nations
2014 - 2015
Tennis coach at Taarbæk Tennis Club

Education

2016 - 2019
BSc from University of Exeter
2012 - 2015
High School from Ingrid Jespersens Gymnasieskole

More Information

Social Presence :

Prographics :

Exp : 5 Location : London Area, United Kingdom Job Level : Middle Designation : Brand & Marketing Manager | LG Electronics (LG Eco Solutions & LG Information Display) at LG Electronics
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Insights For Selling To Charlie

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Charlie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Charlie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Charlie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Charlie

Personality Compatibility


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