Charlie Paterson in

Charlie Paterson

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HEAD OF STRATEGY & PLANNING | People & Corporate Affairs at Kingfisher plc
📍 United Kingdom

Charlie Paterson is the Head of Strategy & Planning for People & Corporate Affairs at Kingfisher plc, bringing over 12 years of retail experience. Educated at the University of Nottingham and University of Winchester, she is adept at turning strategic direction into operational reality, specializing in brand development and international partnerships.

Outside of her corporate role, Charlie is a passionate advocate for inclusion and diversity within the retail and hospitality sectors. She actively champions initiatives that create more inclusive environments and has been recognized for her contributions in this area.

She was proudly named one of the WiHTL & Diversity in Retail Role Models for Inclusion for 2025.

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Experience
10 Years
Current Role
HEAD OF STRATEGY & PLANNING | People & Corporate Affairs
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Charlie cares about

Brand Strategy
Her career is centered on leading customer-centric brand propositions and launching retail brands in new international markets.
Inclusion & Diversity
Recognized as a 2025 Role Model for Inclusion, she is a vocal supporter of championing inclusivity in the retail and travel industries.
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Career

Work history

7-2025
HEAD OF STRATEGY & PLANNING | People & Corporate Affairs
Kingfisher plc
7-2020 - 7-2025
SENIOR GROUP BRAND & MARKETING MANAGER
Kingfisher plc
3-2019 - 7-2020
GROUP MARKETING PLANNING MANAGER
Kingfisher plc
6-2016 - 5-2017
DIGITAL CONTENT EDITOR & MERCHANDISER
B&Q
2-2015 - 7-2016
DIGITAL CONTENT LEAD
B&Q
In the press

Media appearances

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Education
2012 - 2013
Masters degree
University of Nottingham
2009 - 2012
Bachelor of Arts (BA) Hons
University of Winchester
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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