Charlotte B.

Examiner
DISC Type : cs

Head of Sales - Non-Match day at Hill Dickinson Stadium at Aramark UK

United Kingdom

Overview

Charlotte is a sales leader specializing in non-match day events and hospitality for major stadiums. Currently Head of Sales at Hill Dickinson Stadium for Aramark UK, her career includes sales roles at both Everton and Liverpool Football Clubs. She is certified in Effectively Leading Digital Transformation.

She played an instrumental role in launching the new Hill Dickinson Stadium, hosting HRH The Princess Royal for its inaugural non-match day event.

Personality Overview

Late Adopter

Tough To Convince

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Stadium Event Sales
Her career is focused on selling non-match day conferences, hospitality, and premium memberships for high-profile football stadiums.
Venue Marketing
Her recent activity centers on launching and promoting Liverpool's new Hill Dickinson Stadium as a premier destination for corporate events, trade shows, and dinners.
Corporate Partnerships
Actively engages with Liverpool's business community, hosting showcases and major events for organizations like the Chamber of Commerce to build relationships.

Media Appearances

Charlotte has no verified media appearances

Work History

11-2024
Head of Sales - Non-Match day at Hill Dickinson Stadium at Aramark UK
7-2022 - 11-2024
New Stadium Sales Lead at Everton Football Club
6-2019 - 7-2022
Senior Executive, Hospitality Sales at Liverpool Football Club
5-2017 - 6-2019
Sales Executive at Liverpool Football Club

Education

2012 - 2015
Education details unavailable from The University of Manchester
2005 - 2012
Education details unavailable from Upton Hall School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Head of Sales - Non-Match day at Hill Dickinson Stadium at Aramark UK
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Charlotte

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Charlotte take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Charlotte

Personality Compatibility


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