Charlotte Ghestem

Inquirer
DISC Type : cd

Senior Global Procurement Manager Marketing at Beiersdorf

Madrid, Community of Madrid, Spain

Overview

Charlotte Ghestem is the Senior Global Procurement Manager for Marketing at Beiersdorf, where she has progressed through roles including Senior Corporate Auditor. An alumna of ESSCA, she holds certifications in Digital Transformation and Agile, and recently spoke at the Marketing Procurement IQ conference on production strategy.

Outside of her direct procurement duties, Charlotte shows a passion for people and team development. She is actively involved in recruiting for her growing team in Madrid and publicly celebrates her colleagues successes and important milestones like International Womens Day, fostering a supportive and appreciative team environment.

She recently shared her expertise as a panelist at an industry conference in London.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Marketing Procurement
As a Senior Global Procurement Manager in marketing, this is her core professional focus and the subject of her recent speaking engagements.
Cross-Functional Strategy
She led a panel discussion on how cross-functional collaboration in production can drive scalable and efficient, high-quality output at a recent conference.
Content Creation
Her recent panel discussed navigating content creation tools, tech, and agency partners to make better-informed decisions.

Media Appearances

Charlotte has no verified media appearances

Work History

1-2024
Senior Global Procurement Manager Marketing at Beiersdorf
11-2021 - 5-2024
Global Procurement Manager Marketing at Beiersdorf
8-2018 - 11-2021
Strategic Buyer (Indirects & Marketing) at Beiersdorf
3-2015 - 7-2018
Senior Corporate Auditor at Beiersdorf
9-2011 - 2-2015
Senior Consultant at EY

Education

2006 - 2011
Master 2 from ESSCA
Baccalauréat from Institution libre de Marcq en Baroeul

More Information

Social Presence :

Prographics :

Exp : N/A Location : Madrid, Community of Madrid, Spain Job Level : N/A Designation : Senior Global Procurement Manager Marketing at Beiersdorf
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Charlotte

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Charlotte take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Charlotte

Personality Compatibility


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