Charlotte Kjær

Questioner
DISC Type : c

Segment Communication Manager at Danfoss

Vejle, Region of Southern Denmark, Denmark

Overview

Charlotte Kjær is a Senior Manager of Strategic Marketing Communications at Danfoss, specializing in global campaigns and digital brand development. Educated in marketing, peers describe her as a passionate, dedicated, and pragmatic leader who excels at aligning international teams to deliver results.

She is a vocal advocate for innovative energy efficiency solutions, particularly promoting tools that enable the recovery and reuse of industrial waste heat.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Waste Heat Recovery
Actively promotes Danfoss's Heat Recovery Tool and white papers, expressing personal pride in being part of such innovative, sustainable solutions.
Urban Sustainability
Shares content on the key role of cities in climate action, particularly regarding efficient heating and cooling solutions for urban populations.
Strategic Communications
Her role and expertise focus on developing marketing communication strategies for global launches and aligning stakeholders in international environments.

Media Appearances

Charlotte has no verified media appearances

Work History

11-2014
Segment Communication Manager at Danfoss
5-2010 - 11-2014
Training manager at Danfoss
5-2010 - 11-2010
Marketing Consultant at Danfoss

Education

Marketing from IAA
1991 - 1993
Markeds økononom from Vejle Handelsskole

More Information

Social Presence :

Prographics :

Exp : 15 Location : Vejle, Region of Southern Denmark, Denmark Job Level : Middle Designation : Segment Communication Manager at Danfoss
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Charlotte

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Charlotte take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Charlotte

Personality Compatibility


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