Helen Shipitsina

Enthusiast
DISC Type : i

Director, HydronicS MarCom at Danfoss

Spain

Overview

Helen Shipitsina is the Marketing & Communication Director for the South Europe Region at Danfoss, bringing over 27 years of industry experience. She leads regional and cross-segment activities in branding, PR, customer experience, and ESG. She holds a Master of Engineering from the National Technical University of Ukraine and studied Communication at the University of Cambridge.

Her unique background combines a Masters in Engineering with advanced studies in Communication, giving her a distinct blend of technical and strategic marketing expertise.

Personality Overview

Story Driven

Amiable & Agreeable

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

ESG Strategy
Her role explicitly includes leading Environmental, Social, and Governance (ESG) activities for Danfoss in the South Europe Region.
Customer Experience
She has a background in developing customer experience and satisfaction, a key part of her current strategic focus at Danfoss.
Energy Efficiency
Her public profile highlights involvement with energy efficiency (#Eficienciaenergética), a core business area for Danfoss.

Media Appearances

Helen has no verified media appearances

Work History

1-2025
Director, HydronicS MarCom at Danfoss
6-2020 - 1-2025
MarCom Director, South Europe Region at Danfoss
8-2016 - 6-2020
Branding, PR & Communication manager, South Europe Region at Danfoss
8-2015 - 8-2016
MarCom & BD manager Cooling segment, Eastern Europe Region at Danfoss
1-2009 - 8-2015
Marketing Communication Driver | Danube, Ukraine and Poland at Danfoss

Education

1990 - 1996
Master of Engineering - MEng from National Technical University of Ukraine 'Kyiv Polytechnic Institute'​
7-2021 - 9-2021
Communication from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 30 Location : Spain Job Level : Mid-senior Designation : Director, HydronicS MarCom at Danfoss
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Helen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Helen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Helen

Personality Compatibility


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