Charlotte Mceleny

Energizer
DISC Type : I

Senior Director, Marketing & PR - India, SEA and AUNZ at Monks

Singapore, Singapore

Overview

Charlotte has nearly 20 years of experience in content and communications, transitioning from a 15-year journalism career to B2B marketing leadership. She specializes in content strategy and PR for the APAC region, having significantly grown The Drums presence there before joining Monks. Colleagues describe her as enthusiastic, hardworking, and passionate.

Outside of her professional life, Charlotte is a mother of three and recently finished her final maternity leave. Her posts suggest an interest in analyzing brand narratives and pop culture, such as her commentary on the Brand Beckham phenomenon. She is based in Singapore.

After nearly four years at Monks, she left the company at the end of 2025 to explore starting her own business venture.

Personality Overview

Believer

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Entrepreneurial Ventures
Her most recent professional update announces her departure from Monks to consider starting her own business, indicating a focus on a new personal venture.
B2B Marketing
Her career has pivoted to focus on B2B marketing leadership, where she applies her deep understanding of media and storytelling to create impactful communication strategies.
APAC Media Landscape
As the former Publisher for APAC at The Drum, she has extensive experience and a deep understanding of the media and marketing dynamics across the Asia-Pacific region.

Media Appearances

Charlotte Mceleny, PR Director SEA, India & ANZ, Media.Monks. Featured in New Digital Age

See Now

Work History

4-2024 - 12-2025
Senior Director, Marketing & PR - India, SEA and AUNZ at Monks
4-2022 - 6-2024
PR Director - SEA India & ANZ at Monks
10-2018 - 4-2022
Publisher, APAC at The Drum
6-2017 - 4-2022
Deputy and Asia Pacific Editor at The Drum
12-2015 - 4-2022
Asia Editor at The Drum

Education

2005 - 2008
BA from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 17 Location : Singapore, Singapore Job Level : N/A Designation : Senior Director, Marketing & PR - India, SEA and AUNZ at Monks
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Insights For Selling To Charlotte

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Charlotte is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Charlotte

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Charlotte move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Charlotte take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Charlotte

Personality Compatibility


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