Chelo Dominguez Rubio

Sharpshooter
DISC Type : CD

Chief Marketing Officer at Grupo Gallo

Sant Cugat del Vallès, Catalonia, Spain

Overview

Chelo Dominguez Rubio is the Chief Marketing Officer at Grupo Gallo, bringing over 15 years of experience from leadership roles at Samsung, Google, and Just Eat. She holds an MBA from IE Business School and specializes in integrated marketing strategy, brand building, and corporate communication for international companies.

She is passionate about technology, media, creativity, advertising, and digital businesses. Her professional focus on consumer goods is complemented by a keen interest in the intersection of food and media, including collaborations with gastronomic journalists to launch new products.

She was instrumental in launching the first-ever corporate brand platform for Samsung in Spain, titled #TecnologíaConPropósito.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Innovation
Her team at Grupo Gallo was recently recognized for consumer goods innovation. She also led the creation of Samsung's first corporate brand platform in Spain.
Strategic Partnerships
Previously led global marketing alliances with top restaurant chains like McDonald's, Burger King, and KFC for Just Eat Takeaway. com to drive growth.
FMCG Marketing
Actively hiring for roles with extensive experience in Fast-Moving Consumer Goods (FMCG), reflecting her current focus and expertise at Grupo Gallo.

Media Appearances

Chelo has no verified media appearances

Work History

1-2025
Chief Marketing Officer at Grupo Gallo
3-2021 - 1-2025
Global Head of Marketing - Branded Restaurant Groups at Just Eat Takeaway.com
10-2019 - 3-2021
Marketing Director Spain at Just Eat Takeaway.com
6-2012 - 10-2019
Head of Brand Strategy at Samsung España
12-2009 - 6-2012
Brand Manager at Samsung España

Education

2008 - 2009
MBA from IE Business School
2003 - 2004
Master from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sant Cugat del Vallès, Catalonia, Spain Job Level : Leadership Designation : Chief Marketing Officer at Grupo Gallo
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Insights For Selling To Chelo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chelo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chelo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Chelo move?

  • If convinced, they can reach decisions quite fast.
  • Can Chelo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Chelo

Personality Compatibility


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