Daniella Cross

Energizer
DISC Type : I

Director, Marketing and Communications at KidsAbility Centre for Child Development

Waterloo, Ontario, Canada

Overview

Daniella Cross is a marketing and communications director with nearly 20 years of international experience, currently leading these efforts at KidsAbility. Her expertise spans integrated campaigns, stakeholder engagement, and crisis communications. Colleagues describe her as tenacious, creative, passionate, and a strong collaborator.

She has a passion for communications and enjoys connecting with others to share best practices and expand her professional network. Daniella is keen on collaborating with both internal and external stakeholders to build strong professional relationships.

Unique fact: Alongside her extensive career in marketing, Daniella has also shared her knowledge as a sessional marketing professor at Conestoga College.

Personality Overview

Informal

Enthusiastic

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Integrated Marketing
Her profile highlights expertise in developing, executing, and managing innovative integrated marketing campaigns that utilize all elements of the marketing mix.
Stakeholder Engagement
A core responsibility in her current role at KidsAbility is developing and executing stakeholder engagement strategies to support the organization's strategic plan.
Higher Education Advancement
She has significant experience leading marketing and communications for the University of Waterloo's Office of Advancement, focusing on donor engagement and philanthropic support.

Media Appearances

Daniella has no verified media appearances

Work History

5-2024
Director, Marketing and Communications at KidsAbility Centre for Child Development
1-2023 - 5-2024
Director, Marketing & Communications, Office of Advancement at University of Waterloo
2-2020 - 1-2023
Associate Director, Marketing and Recruitment, Faculty of Engineering at University of Waterloo
9-2017 - 2-2020
Digital Media Manager, Faculty of Engineering at University of Waterloo
9-2022 - 12-2022
Marketing Professor at Conestoga College

Education

2003 - 2007
Honours Bachelor of Applied Arts from University of Guelph
2003 - 2007
Diploma from Humber College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Waterloo, Ontario, Canada Job Level : Mid-senior Designation : Director, Marketing and Communications at KidsAbility Centre for Child Development
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Insights For Selling To Daniella

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniella is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Daniella

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Daniella move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Daniella take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Daniella

Personality Compatibility


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