Daniella Cross in

Daniella Cross

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Director, Marketing and Communications at KidsAbility Centre for Child Development
📍 Waterloo, Ontario, Canada

Daniella Cross is a marketing and communications director with nearly 20 years of international experience, currently leading these efforts at KidsAbility. Her expertise spans integrated campaigns, stakeholder engagement, and crisis communications. Colleagues describe her as tenacious, creative, passionate, and a strong collaborator.

She has a passion for communications and enjoys connecting with others to share best practices and expand her professional network. Daniella is keen on collaborating with both internal and external stakeholders to build strong professional relationships.

Unique fact: Alongside her extensive career in marketing, Daniella has also shared her knowledge as a sessional marketing professor at Conestoga College.

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Experience
12 Years
Current Role
Director, Marketing and Communications
Job Level
Mid-senior
Location
Waterloo, Ontario, Canada
Personality Overview

How Daniella shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Daniella cares about

Integrated Marketing
Her profile highlights expertise in developing, executing, and managing innovative integrated marketing campaigns that utilize all elements of the marketing mix.
Stakeholder Engagement
A core responsibility in her current role at KidsAbility is developing and executing stakeholder engagement strategies to support the organization's strategic plan.
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Career

Work history

5-2024
Director, Marketing and Communications
KidsAbility Centre for Child Development
1-2023 - 5-2024
Director, Marketing & Communications, Office of Advancement
University of Waterloo
2-2020 - 1-2023
Associate Director, Marketing and Recruitment, Faculty of Engineering
University of Waterloo
9-2017 - 2-2020
Digital Media Manager, Faculty of Engineering
University of Waterloo
9-2022 - 12-2022
Marketing Professor
Conestoga College
In the press

Media appearances

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Education
2003 - 2007
Honours Bachelor of Applied Arts
University of Guelph
2003 - 2007
Diploma
Humber College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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