Cheri Nourse

Enthusiast
DISC Type : i

Vice President of Sales at Grand Rapids Chair Company

Greater Minneapolis-St. Paul Area, United States

Overview

Cheri Nourse is the Vice President of Sales at Grand Rapids Chair Company, where she leads sales and customer experience for a team of 90 representatives. Her career includes leadership roles at Tarkett and Mohawk Industries, consistently focusing on consultative business solutions. She holds a BS in Interior Design from the University of Wisconsin-Stout.

Cheri is passionate about cultivating authentic relationships and inspiring sales teams to exceed expectations. She focuses on establishing genuine rapport and trust with clients, empowering them to make strategic decisions that have a meaningful impact on their business goals and overall success.

Her background in interior design provides her with a unique perspective in the commercial furniture industry.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Sales Leadership
Leads a team of 90 sales representatives and 10 sales operations managers, and is actively hiring for sales director roles to drive regional growth.
Customer Experience
Her role at Grand Rapids Chair Company explicitly includes responsibility for the entire customer experience, alongside sales.
Team Development
Frequently posts about her appreciation for her sales operations team and highlights opportunities for new members to join.

Media Appearances

Cheri has no verified media appearances

Work History

8-2021
Vice President of Sales at Grand Rapids Chair Company
5-2019 - 3-2021
Regional Vice President, Northern U.S. at Tarkett Hospitality at Tarkett
Vice President Central Region at Mohawk Industries
Account Executive and Team Leader at Mohawk Industries
Account Executive at Bentley Mills

Education

1982 - 1986
BS Interior Design from University of Wisconsin-Stout

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Vice President of Sales at Grand Rapids Chair Company
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Insights For Selling To Cheri

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheri is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cheri

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cheri move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cheri take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cheri

Personality Compatibility


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