Santiago is a marketing specialist and Director at Tuya S. A. , where he leads the strategic alliance with Grupo Éxito. He is passionate about retail banking, focusing on growth marketing and leveraging "Banking as a Service" models. People who have worked with him describe him as results-focused and highly collaborative.
He shows a deep appreciation for team dynamics, believing in connecting with colleagues on a personal level beyond professional roles. Santiago is committed to continuous self-improvement, recently joining a selective leadership program to learn alongside other high-impact leaders from top companies in Latin America.
He was recently selected for the prestigious Blum High-Performance Leadership program, joining a community of top leaders in LATAM.
Read the full overview →They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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