Santiago Maya Parra

Questioner
DISC Type : c

Director alianza Grupo Éxito at Tuya S.A

Medellín, Antioquia, Colombia

Overview

Santiago is a marketing specialist and Director at Tuya S. A. , where he leads the strategic alliance with Grupo Éxito. He is passionate about retail banking, focusing on growth marketing and leveraging "Banking as a Service" models. People who have worked with him describe him as results-focused and highly collaborative.

He shows a deep appreciation for team dynamics, believing in connecting with colleagues on a personal level beyond professional roles. Santiago is committed to continuous self-improvement, recently joining a selective leadership program to learn alongside other high-impact leaders from top companies in Latin America.

He was recently selected for the prestigious Blum High-Performance Leadership program, joining a community of top leaders in LATAM.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Alliances
His career at Tuya S. A. centers on managing and growing the company's most important partnership with Grupo Éxito, creating shared value.
Banking as a Service
He specializes in generating and managing alliances through BaaS models to enhance business profitability and create value for partners.
Team-Centric Leadership
He champions connecting as a team on a human level, taking time away from the office to foster personal relationships and recognition.

Media Appearances

Santiago has no verified media appearances

Work History

7-2023
Director alianza Grupo Éxito at Tuya S.A
9-2022 - 6-2023
Director transformación cobranzas/ COE Cobranzas at Tuya S.A
3-2020 - 10-2022
Lider alianza Grupo Éxito at Tuya S.A

Education

2015 - 2015
Especialista en mercadeo from Universidad EAFIT
3-2022 - 11-2022
Master ejecutivo en analítica from Fundación Universitaria CEIPA

More Information

Social Presence :

Prographics :

Exp : 5 Location : Medellín, Antioquia, Colombia Job Level : Mid-senior Designation : Director alianza Grupo Éxito at Tuya S.A
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Santiago

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Santiago take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Santiago

Personality Compatibility


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