Cherie Fuchs, P.Eng.,

Inquirer
DISC Type : cd

Founder and Principal Consultant at TrueNorth Infrastructure Strategies Inc.

Edmonton, Alberta, Canada

Overview

Cherie Fuchs is the Founder and Principal Consultant of TrueNorth Infrastructure Strategies, specializing in data-driven infrastructure asset management and lifecycle planning. A former General Supervisor at the City of Edmonton with a BS from the University of Tennessee, Knoxville, she is an expert in pavement engineering and modernizing workflows for municipalities.

As the mother of a transgender son, Cherie is a passionate and vocal advocate for trans rights, safety, and dignity. She is actively involved in organizing against political policies in Alberta that she views as an infringement on human and Charter rights, connecting her familys experience to a broader call for social justice.

She leverages her personal journey to publicly campaign for the safety, dignity, and human rights of transgender individuals in her community.

Personality Overview

Judgemental

Upfront

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Infrastructure Strategy
Her consultancy focuses on transforming complex infrastructure challenges into clear, data-driven strategies for municipalities and Indigenous governments.
Pavement Engineering
She has a deep career history leading programs in pavement engineering, materials testing, and network-level condition assessment.
Transgender Rights
As the mother of a trans son, she is a staunch advocate for trans rights, safety, and access to essential healthcare, viewing it as a human rights issue.

Media Appearances

Cherie has no verified media appearances

Work History

7-2025
Founder and Principal Consultant at TrueNorth Infrastructure Strategies Inc.
12-2018 - 7-2025
General Supervisor, Construction Materials Engineering & Testing at City of Edmonton
11-2017 - 12-2018
Pavement Engineering Lead at WSP
1-2015 - 12-2018
Project Director - Transportation Infrastructure at OPUS Stewart Weir
7-2011 - 9-2014
Senior Pavements Engineer & Pavements Engineering Team Lead at Tetra Tech - EBA

Education

1997 - 2001
BS from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 14 Location : Edmonton, Alberta, Canada Job Level : Leadership Designation : Founder and Principal Consultant at TrueNorth Infrastructure Strategies Inc.
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Insights For Selling To Cherie

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cherie is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Cherie

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Cherie move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Cherie take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Cherie

Personality Compatibility


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