Sarah Wymer

Initiator
DISC Type : Di

Senior Lecturer at Auckland University of Technology

Auckland, Auckland, New Zealand

Overview

Dr. Sarah Wymer is a Senior Lecturer at Auckland University of Technology, blending over 20 years of sport industry experience from New Zealand, Australia, and the US with her academic expertise. Holding a PhD from Massey University, her work focuses on bridging academic theory with real-world application in sport marketing, digital media, and fan engagement.

Outside of her academic and consulting work, Sarah is an avid reader of authors like Kristin Hannah and Jodi Picoult, and is passionate about CrossFit. She is a lifelong, hopeful fan of The Warriors rugby league team, a passion that has shaped her entire career.

Her passion for sport was ignited in 1995 when her father took her to see the Auckland Warriors play their first-ever game.

Personality Overview

Friendly Challenger

Risk-Accepting

Confident

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sport Storytelling
Her professional focus is helping sport organizations tell stories that spark emotion, deepen loyalty, and build lasting engagement beyond the scoreboard.
Fan Engagement
A central theme in her research and teaching, she explores how digital media, streaming, and partnerships can create deeper community impact and fan loyalty.
Digital in Sport
She analyzes current trends in digital sport marketing, from content formats and platform algorithms to sponsorship activations, to provide actionable strategies for organizations.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025
Senior Lecturer at Auckland University of Technology
2-2025
Adjunct Lecturer at Griffith University
2-2023 - 1-2025
Lecturer at Griffith University
2-2020 - 1-2023
Sessional Lecturer at Griffith University
4-2018 - 1-2025
Administrative Consultant at SMAANZ - Sports Management Australia and New Zealand

Education

2017 - 2019
Doctor of Philosophy - PhD from Massey University - Te Kunenga ki Pūrehuroa
2012 - 2013
Post Graduate Diploma from Massey University - Te Kunenga ki Pūrehuroa

More Information

Social Presence :

Prographics :

Exp : 7 Location : Auckland, Auckland, New Zealand Job Level : N/A Designation : Senior Lecturer at Auckland University of Technology
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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