Sarah Wymer in

Sarah Wymer

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Senior Lecturer at Auckland University of Technology
📍 Auckland, Auckland, New Zealand

Dr. Sarah Wymer is a Senior Lecturer at Auckland University of Technology, blending over 20 years of sport industry experience from New Zealand, Australia, and the US with her academic expertise. Holding a PhD from Massey University, her work focuses on bridging academic theory with real-world application in sport marketing, digital media, and fan engagement.

Outside of her academic and consulting work, Sarah is an avid reader of authors like Kristin Hannah and Jodi Picoult, and is passionate about CrossFit. She is a lifelong, hopeful fan of The Warriors rugby league team, a passion that has shaped her entire career.

Her passion for sport was ignited in 1995 when her father took her to see the Auckland Warriors play their first-ever game.

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Experience
7 Years
Current Role
Senior Lecturer
Location
Auckland, Auckland, New Zealand
Personality Overview

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Priorities

Topics Sarah cares about

Sport Storytelling
Her professional focus is helping sport organizations tell stories that spark emotion, deepen loyalty, and build lasting engagement beyond the scoreboard.
Fan Engagement
A central theme in her research and teaching, she explores how digital media, streaming, and partnerships can create deeper community impact and fan loyalty.
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Career

Work history

1-2025
Senior Lecturer
Auckland University of Technology
2-2025
Adjunct Lecturer
Griffith University
2-2023 - 1-2025
Lecturer
Griffith University
2-2020 - 1-2023
Sessional Lecturer
Griffith University
4-2018 - 1-2025
Administrative Consultant
SMAANZ - Sports Management Australia and New Zealand
In the press

Media appearances

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Education
2017 - 2019
Doctor of Philosophy - PhD
Massey University - Te Kunenga ki Pūrehuroa
2012 - 2013
Post Graduate Diploma
Massey University - Te Kunenga ki Pūrehuroa
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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